Birthday Beauty Battle: Which is Sephora's Top-Value Gift for 2024?

We all love freebies but which one actually gives you the best bang for your buck?

It was my birthday this month and I LOVE getting my annual free gift at Sephora. I went for the VIB Rouge exclusive gift from Charlotte Tilbury. I figured it must have been the best value since you had to be in the top bracket of spenders to get it… but was it really? Time to pull out the calculator and do some investigating!

What is the Sephora Birthday Gift?

The Sephora birthday gift is a free gift bag of deluxe samples from a specific brand. There’s usually one catered to skin care, makeup, hair care and fragrance. They change the selection of gifts every year.

Who is elligible to receive the gift?

Anyone with a Sephora beauty insider account! All you need to do is sign up and you can receive your gift. If ordering online, you’ll need to spend $25.00 to get it shipped to you or you can just pop into a store and let the cashier know it’s your birthday and they’ll give you the gift of your choosing.

Comparing Sephora's Birthday Gifts: Which Offers the Best Value?

Here’s the breakdown of what each gift includes straight from Sephora. I’ve calculated the value by figuring out the cost per gram or ml. Let’s dive in!

Charlotte Tilbury

Flawless Look Birthday Set*

- Matte Revolution Lipstick in shade Pillow Talk: A universally flattering lipstick with a matte finish that won’t dry out lips. 0.05 oz / 1.5 g

- Airbrush Flawless Setting Spray: A cult-fave setting spray for makeup that lasts all day (and night!) without melting, fading, or settling into fine lines. 0.5 oz / 15 mL

- Magic Cream Moisturizer with Hyaluronic Acid: A visibly plumping and hydrating moisturizer that targets wrinkles and fine lines for a youthful-looking glow. 0.03 oz / 1 mL

*VIB Rouge and Online Only

Pillow Talk: $20.35, Airbrush Flawless Setting Spray: $7.73, Magic Cream Moisturizer: $2.70

Total Value: $30.78

Kosas

Lip & Brow Birthday Set

- Wet Lip Oil Plumping Treatment Gloss in shade Unbuttoned (Soft Warm Blush): A hybrid lip treatment and gloss packed with hyaluronic acid and peptides to hydrate and visibly plump, without the sting, in a bestselling, soft, warm blush shade. 0.06 oz / 2 mL

- Air Brow Clear + Clean Lifting Treatment Eyebrow Gel with Lamination Effect: A clear brow gel boosted by hair-care actives that lifts and sets brows in place while supporting fuller, healthier-looking brows. 0.06 oz / 1.77 g

Lip Oil: $13.04, Brow Gel: $14.60

Total Value: $27.64

Youth To The People

Cleanse & Hydrate Skincare Birthday Set

- Superfood Gentle Antioxidant Refillable Cleanser: An award-winning, pH-balancing, antioxidant-packed cleanser that gently washes away makeup, dirt, and oil without drying skin. 1.0 oz / 30 mL

- Superfood Air-Whip Lightweight Face Moisturizer with Hyaluronic Acid: This lightweight gel moisturizer delivers 48-hour hydration, helps improve skin barrier function, and leaves you glowing. 0.5 oz / 15 mL

- Superberry Hydrate + Glow Dream Night Cream + Mask with Vitamin C: A hybrid night cream and mask formulated with vitamin C for visibly plumper, brighter, and more hydrated skin. 0.1 oz / 3 mL

Anti-oxidant Cleanser: $6.70, Superfood Moisturizer: $16.52 , Glow Dream Cream: $3.55

Total Value: $26.77

Moroccanoil

Ultimate Hydration Birthday Set

- Moroccanoil Treatment Hair Oil: An argan-oil-infused formula that hydrates, boosts shine, and smooths frizz and flyaways. 0.5 oz / 15 mL

- Hydrating Shampoo: An antioxidant-rich, ultra-hydrating shampoo that nurtures dry hair for stronger, smoother strands. 1.35 oz / 40 mL

- Hydrating Conditioner: This detangling conditioner is infused with argan oil for maximum moisture and more manageable hair. 1.35 oz / 40 mL

- Hand Cream: A fast-absorbing, nongreasy formula made with argan oil, cocoa, and shea butter for silky-soft skin. 0.1 oz / 3 mL

Hair Oil: $9.75 , Hydrating Shampoo: $5.68 , Hydrating Conditioner: $5.68 , Hand Cream: $0.90

Total Value: $22.01


Which gift came out as the ultimate winner?

As it turns out, the Rouge exclusive gift by Charlotte Tilbury was the best value coming in at $30.78. But don’t fret if you aren’t a Rouge member, it didn’t win by much. Both Youth to the People and Kosas came in super close behind short by only a few dollars. Morocccanoil was the lowest value at disappointing $22.01.

At the end of the day, the real winner isn't just about the price tag. It's about choosing the gift that truly interests you and adds value to your life. So, make sure to pick the present that sparks joy and excitement in you. 💖🧁

xoxo

by fran

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